What's included
Everything it takes to get a result.
- Keyword research and metadata optimization
- Competitor benchmarking
- Icon, screenshot and video testing
- Listing localization
- Install conversion tracking and reporting
How it works
Plan. Execute. Prove it.
Assess
We audit your current performance, accounts, funnel and competitors to find the real baseline.
Benchmark & contract
We set realistic targets and measurable checkpoints, and document them in the contract.
Execute
We optimize metadata and creatives, test what converts and track installs by source.
Optimize & report
We review results against your targets, double down on what works and fix what doesn't.
ASO (App Store Optimization) · guarantee
Improved app store visibility and install conversion.
Before the project begins, we assess your existing performance, establish realistic benchmarks, define measurable checkpoints and document the agreed objectives in the contract.
What we measure
- Rankings for an agreed keyword set
- Impressions-to-install conversion rate
- Organic installs
Eligibility & conditions
- Access to App Store Connect and Google Play Console
- Ability to publish listing updates
- Baseline store analytics available
Exact targets, methodology and terms are defined after your baseline assessment and documented in the contract.
Free diagnostic
Free App Store Opportunity Snapshot
A snapshot of your keyword gaps, competitor positions and creative opportunities.
FAQ
Straight answers.
How does the performance guarantee work?
Before the project begins, we assess your existing performance, establish realistic benchmarks, define measurable checkpoints and document the agreed objectives in the contract. Where applicable, if the agreed performance targets aren't achieved within the contractual period, Otto continues the specified work without additional service fees, under the guarantee's agreed conditions.
Do you cover both stores?
Yes. We optimize for the App Store and Google Play.
What do you test?
Keywords and metadata, icons, screenshots, preview videos and descriptions.
Can you localize listings?
Yes. Localization is part of optimizing for international markets.
Keep growing
More ways to make more money.
Performance Marketing
Paid media on Google, Meta, YouTube, TikTok, LinkedIn and more, built for qualified leads and higher ROAS.
Learn more →AI & Sales Automation
AI assistants, chatbots and automated follow-up that answer instantly, qualify leads and push prospects toward a sale.
Learn more →SEO
Technical SEO, keyword strategy and content that bring qualified organic traffic and turn it into customers.
Learn more →Content Marketing & Production
Videos, ad creatives, graphics, copy and sales assets built to move metrics, not to look busy.
Learn more →Social Media Management
Strategy, publishing, community and creative direction, measured by performance and not by how often you post.
Learn more →Funnel Optimization (CRO / UI / UX)
Heatmaps, session recordings and A/B tests that turn the traffic you already have into more customers.
Learn more →Marketing Analytics & Data Strategy
GA4, GTM, attribution and dashboards that show exactly where your money works and where it leaks.
Learn more →Branding & Identity
Positioning, visual identity and messaging that make you impossible to confuse with your competitors.
Learn more →Your competitors aren't waiting. Why are you?
Tell me where your business is, what's holding it back and where you want to be. I'll tell you straight if we can get you there.