What's included
Everything it takes to get a result.
- Channel strategy and budget allocation
- Campaign build, creative testing and audience strategy
- Conversion tracking and attribution setup
- Landing-page alignment so ad clicks convert
- Weekly optimization and clear performance reporting
How it works
Plan. Execute. Prove it.
Assess
We audit your current performance, accounts, funnel and competitors to find the real baseline.
Benchmark & contract
We set realistic targets and measurable checkpoints, and document them in the contract.
Execute
Campaigns go live with structured creative and audience tests, tracked end to end.
Optimize & report
We review results against your targets, double down on what works and fix what doesn't.
Performance Marketing · guarantee
Lower acquisition costs and more qualified leads or sales.
Before the project begins, we assess your existing performance, establish realistic benchmarks, define measurable checkpoints and document the agreed objectives in the contract.
What we measure
- Cost per lead or cost per acquisition
- Qualified lead or sales volume
- Return on ad spend
Eligibility & conditions
- Conversion tracking in place (we can set it up)
- Ad budget at the level agreed in the contract
- Access to ad accounts and, where possible, CRM or sales data
Exact targets, methodology and terms are defined after your baseline assessment and documented in the contract.
Free diagnostic
Free Performance Leak Audit
We review your ad accounts and funnel to find where budget is leaking and what to fix first.
FAQ
Straight answers.
How does the performance guarantee work?
Before the project begins, we assess your existing performance, establish realistic benchmarks, define measurable checkpoints and document the agreed objectives in the contract. Where applicable, if the agreed performance targets aren't achieved within the contractual period, Otto continues the specified work without additional service fees, under the guarantee's agreed conditions.
Which platforms do you manage?
Google Ads, Meta Ads, YouTube, TikTok, Pinterest, LinkedIn, X and other relevant advertising platforms. We recommend channels based on your audience and goals, not on what is easiest for us to run.
Who should own the ad accounts?
We recommend running campaigns in ad accounts you own, so your data and history always stay with your business.
How soon will I see results?
Paid media can start producing data within the first weeks, but the guarantee is measured over a 180-day cycle with checkpoints defined in your contract.
Keep growing
More ways to make more money.
AI & Sales Automation
AI assistants, chatbots and automated follow-up that answer instantly, qualify leads and push prospects toward a sale.
Learn more →SEO
Technical SEO, keyword strategy and content that bring qualified organic traffic and turn it into customers.
Learn more →Content Marketing & Production
Videos, ad creatives, graphics, copy and sales assets built to move metrics, not to look busy.
Learn more →Social Media Management
Strategy, publishing, community and creative direction, measured by performance and not by how often you post.
Learn more →Funnel Optimization (CRO / UI / UX)
Heatmaps, session recordings and A/B tests that turn the traffic you already have into more customers.
Learn more →Marketing Analytics & Data Strategy
GA4, GTM, attribution and dashboards that show exactly where your money works and where it leaks.
Learn more →Branding & Identity
Positioning, visual identity and messaging that make you impossible to confuse with your competitors.
Learn more →ASO (App Store Optimization)
Keyword research, creative tests and benchmarking for more visibility and installs on both app stores.
Learn more →Your competitors aren't waiting. Why are you?
Tell me where your business is, what's holding it back and where you want to be. I'll tell you straight if we can get you there.