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Branding & Identity

A brand that makes you the obvious choice.

Brand strategy, positioning, visual identity, messaging, guidelines and creative systems built for measurable brand impact.

What's included

Everything it takes to get a result.

  • Brand strategy and positioning
  • Visual identity and logo systems
  • Messaging and tone of voice
  • Brand guidelines
  • Creative systems for marketing and sales

How it works

Plan. Execute. Prove it.

01

Assess

We audit your current performance, accounts, funnel and competitors to find the real baseline.

02

Benchmark & contract

We set realistic targets and measurable checkpoints, and document them in the contract.

03

Execute

We research your market, define a sharp position and build the identity and messaging to express it.

04

Optimize & report

We review results against your targets, double down on what works and fix what doesn't.

Branding & Identity · guarantee

Stronger brand engagement and recognition on agreed channels.

Before the project begins, we assess your existing performance, establish realistic benchmarks, define measurable checkpoints and document the agreed objectives in the contract.

Where applicable, if the agreed performance targets aren't achieved within the contractual period, Otto continues the specified work without additional service fees, under the guarantee's agreed conditions.

What we measure

  • Engagement on brand-led content
  • Branded search and direct traffic
  • Agreed brand deliverables completed

Eligibility & conditions

  • Stakeholder availability for workshops and reviews
  • Access to existing brand assets
  • Defined channels to measure

Exact targets, methodology and terms are defined after your baseline assessment and documented in the contract.

Free diagnostic

Free Brand Audit

A review of how your brand looks, sounds and positions against competitors.

Get my free audit

FAQ

Straight answers.

How does the performance guarantee work?

Before the project begins, we assess your existing performance, establish realistic benchmarks, define measurable checkpoints and document the agreed objectives in the contract. Where applicable, if the agreed performance targets aren't achieved within the contractual period, Otto continues the specified work without additional service fees, under the guarantee's agreed conditions.

Can you refresh an existing brand?

Yes. We can evolve an existing identity or build one from scratch, depending on what the audit shows.

How do you measure brand impact?

Through the engagement and visibility metrics agreed up front, not subjective opinion.

Do I get brand guidelines?

Yes. Guidelines and creative systems are part of what we deliver so your team and partners apply the brand consistently.

Your competitors aren't waiting. Why are you?

Tell me where your business is, what's holding it back and where you want to be. I'll tell you straight if we can get you there.