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Everybody promises. We sign.
Every Otto service has its own performance guarantee, built around numbers that matter to your business and written into your contract.
How it works
Our standard growth programs are structured around 180-day performance cycles.
Assess
We audit your current performance.
Benchmark
We set realistic, measurable targets.
Sign
Objectives and checkpoints go in the contract.
Deliver or keep working
Targets missed? We keep working at no extra service fee.
Before the project begins, we assess your existing performance, establish realistic benchmarks, define measurable checkpoints and document the agreed objectives in the contract.
Where applicable, if the agreed performance targets aren't achieved within the contractual period, Otto continues the specified work without additional service fees, under the guarantee's agreed conditions.
What we commit to
Depending on the project, guarantees may include:
- Increased lead generation or conversion rates
- Higher sales conversion rates
- Lower advertising acquisition costs
- Faster lead response and more sales conversations
- Improved organic visibility
- Stronger brand engagement
- Improved app store visibility and conversion
By service
What we put on the line, service by service.
| Service | What the guarantee covers | How it's measured |
|---|---|---|
| Performance Marketing | Lower acquisition costs and more qualified leads or sales. | Cost per lead or cost per acquisition · Qualified lead or sales volume · Return on ad spend |
| AI & Sales Automation | Faster lead response and a higher share of leads that turn into sales conversations. | Average lead response time · Lead-to-meeting (or lead-to-qualified) rate · Pipeline created from automated flows |
| SEO | Improved organic visibility and qualified organic traffic. | Rankings for an agreed keyword set · Organic impressions and clicks (Search Console) · Organic conversions |
| Content Marketing & Production | Stronger engagement and content that contributes to leads. | Engagement rate on agreed channels · Traffic and leads attributed to content · Agreed production output delivered on schedule |
| Social Media Management | Stronger brand engagement on the channels we manage. | Engagement rate · Reach and audience growth · Traffic from social to your website |
| Funnel Optimization (CRO / UI / UX) | Higher conversion rates on the funnel steps we optimize. | Conversion rate on agreed funnel steps · Lead-to-sale rate where CRM data is available · Documented test results and learnings |
| Marketing Analytics & Data Strategy | Reliable, complete tracking and reporting. | Tracking coverage of the agreed events and conversions · Data accuracy checks against source systems · Delivery of agreed dashboards and documentation |
| Branding & Identity | Stronger brand engagement and recognition on agreed channels. | Engagement on brand-led content · Branded search and direct traffic · Agreed brand deliverables completed |
| ASO (App Store Optimization) | Improved app store visibility and install conversion. | Rankings for an agreed keyword set · Impressions-to-install conversion rate · Organic installs |
Each service page explains its eligibility criteria, measurement methodology and conditions.
FAQ
About our guarantees.
Is every service guaranteed?
Every eligible service comes with its own performance guarantee, designed around measurable business outcomes. Eligibility and conditions are explained on each service page and documented in your contract.
How are targets set?
Before the project begins we assess your existing performance, establish realistic benchmarks and define measurable checkpoints. The agreed objectives are written into the contract.
What happens if targets aren't met?
Where applicable, if the agreed performance targets aren't achieved within the contractual period, Otto continues the specified work without additional service fees, under the guarantee's agreed conditions.
How long is a performance cycle?
Our standard growth programs are structured around 180-day performance cycles, with checkpoints along the way.
Do you guarantee results for any business?
Guarantees depend on a realistic baseline and agreed conditions. If we can't set a measurable, realistic target for your situation, we'll tell you in the audit rather than overpromise.
Ready for an agency that puts its money where its mouth is?
Tell me where your business is, what's holding it back and where you want to be. I'll tell you straight if we can get you there.