What's included
Everything it takes to get a result.
- GA4 and Google Tag Manager implementation
- Conversion and event tracking
- Attribution and reporting frameworks
- Dashboards and KPI definitions
- Data quality audits and documentation
How it works
Plan. Execute. Prove it.
Assess
We audit your current performance, accounts, funnel and competitors to find the real baseline.
Benchmark & contract
We set realistic targets and measurable checkpoints, and document them in the contract.
Execute
We implement and validate tracking, connect your tools and build reporting you can trust.
Optimize & report
We review results against your targets, double down on what works and fix what doesn't.
Marketing Analytics & Data Strategy · guarantee
Reliable, complete tracking and reporting.
Before the project begins, we assess your existing performance, establish realistic benchmarks, define measurable checkpoints and document the agreed objectives in the contract.
What we measure
- Tracking coverage of the agreed events and conversions
- Data accuracy checks against source systems
- Delivery of agreed dashboards and documentation
Eligibility & conditions
- Admin access to analytics, tag manager and ad platforms
- Ability to deploy tags on your site
- An agreed list of KPIs and conversions
Exact targets, methodology and terms are defined after your baseline assessment and documented in the contract.
Free diagnostic
Free Tracking & Data Audit
We check your GA4, tag setup and attribution for gaps and bad data.
FAQ
Straight answers.
How does the performance guarantee work?
Before the project begins, we assess your existing performance, establish realistic benchmarks, define measurable checkpoints and document the agreed objectives in the contract. Where applicable, if the agreed performance targets aren't achieved within the contractual period, Otto continues the specified work without additional service fees, under the guarantee's agreed conditions.
Can you fix our existing GA4 setup?
Yes. We audit what's there, fix what's broken and document the result.
Do you build dashboards?
Yes, tailored to the KPIs that matter for your business.
Why does tracking matter for ads?
Ad platforms optimize on the conversion data you send them. Incomplete tracking means weaker optimization and unreliable ROI.
Keep growing
More ways to make more money.
Performance Marketing
Paid media on Google, Meta, YouTube, TikTok, LinkedIn and more, built for qualified leads and higher ROAS.
Learn more →AI & Sales Automation
AI assistants, chatbots and automated follow-up that answer instantly, qualify leads and push prospects toward a sale.
Learn more →SEO
Technical SEO, keyword strategy and content that bring qualified organic traffic and turn it into customers.
Learn more →Content Marketing & Production
Videos, ad creatives, graphics, copy and sales assets built to move metrics, not to look busy.
Learn more →Social Media Management
Strategy, publishing, community and creative direction, measured by performance and not by how often you post.
Learn more →Funnel Optimization (CRO / UI / UX)
Heatmaps, session recordings and A/B tests that turn the traffic you already have into more customers.
Learn more →Branding & Identity
Positioning, visual identity and messaging that make you impossible to confuse with your competitors.
Learn more →ASO (App Store Optimization)
Keyword research, creative tests and benchmarking for more visibility and installs on both app stores.
Learn more →Your competitors aren't waiting. Why are you?
Tell me where your business is, what's holding it back and where you want to be. I'll tell you straight if we can get you there.