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Based BrettFrom meme to momentum: taking Based Brett global
An international Web3 growth project: Brazilian market expansion, a localized website with PIX payments, tracking infrastructure, product-led acquisition and advertising across Asia, Europe, LATAM and North America.
Reported project highlights. The project ran from April 2024 to January 2025 (highlighted on the chart); price figures are read from the public CoinMarketCap chart. Website traffic reflects all channels and is not attributed exclusively to paid advertising. Crypto assets are highly volatile: the price today is well below the 2024 peak, past results do not guarantee future results, and nothing here is investment advice.
The challenge
Take a Web3 project born as a meme to international audiences, starting with a localized presence in Brazil and a measurable acquisition system across multiple regions.
Strategy & execution
- Brazilian market expansion with a localized website.
- PIX payment integration for local buyers.
- Analytics and tracking infrastructure to measure traffic and conversions.
- Product-led acquisition campaigns.
- International advertising across Asia, Europe, LATAM and North America.
Evidence
The numbers, as reported.
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