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6x the ROI on the same budget, after the old agency got fired
Heritage School of Design let its previous agency go and handed Otto the same investment. Same money. Six times the return.
Reported project highlight. ROI compares Otto's period with the previous agency's period under the same investment, using the client's own figures. Results vary by business and are not a promise of future performance.
The challenge
The school was spending a fixed marketing budget with its previous agency and the return did not justify it. The agency was fired and Otto took over with the same investment and one rule: prove it in the numbers.
Strategy & execution
- Baseline assessment of what the previous agency was actually delivering.
- Same investment, new strategy, with measurable targets written into the contract.
- Weekly optimization against the agreed targets and reporting you can read.
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