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Lead qualification from 9% to 24% with a funnel built to close
One Imóveis is the most awarded luxury real estate company in Brazil. Their funnel was leaking: only 9% of leads qualified. Otto redesigned the whole thing, from ads to AI pre-filtering, and qualification climbed to 24%.
Reported project highlights from the client engagement. Percentages are the client's reported qualification rates before and after the new funnel. Results vary by business and are not a promise of future performance.
The challenge
Lift the share of qualified leads from a 9% baseline without burying a luxury sales team in contacts that were never going to buy.
Strategy & execution
- Ads built to attract buyers who can actually afford the property.
- Landing pages designed to convert and qualify at the same time.
- Email copy sequences that keep serious leads warm.
- AI automation that pre-filters leads before they reach the sales team.
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